Sophie Gladstone

The idea of self improvement leading to a better life full of money, love and influence is seductive. A desire within us to be better has been co-opted by big business, so we sell ourselves as a brand - a perfect package - entering a vicious cycle of aspiration and consumption, all with the aim of ‘becoming’. However we never truly become: it’s all a performance, an inverted game where the more you try to win, the more you lose.